Title:
Know Your Customer, Market Research 101 for Ed Centers

Presenters:
Bill Harvey, Senior Director of Outreach Market Research, Strategy and Business Development, Penn State; Erin Cooley, Senior Marketing Strategist for World Campus

Session Time 1: Wednesday 8:00 - 9:00 am
Room: Cobalt 520

Session Time 2: Wednesday 9:15 - 10:15 am
Room: Cobalt 520

Abstract:
A well-executed research plan allows an education center to determine whether it has been able to meet the needs of its servicemembers, veterans, spouses and dependents. It provides the ed center with crucial information about the various factors which affect its performance. This session will help education center staff understand the importance of market research, how to conduct research affordably, how to draw conclusions and how to implement findings from a research report.

Learning Outcomes: